Air Jordan Shoes
Air Jrodan is a brand of basketball footwear and athletic clothing produced by Nike and endorsed and created for Chicago Bulls basketball player Michael Jordan. The original Air Jordan I sneaker, produced for Jordan in 1984, were released to the public in 1985. The shoes were designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore.
Air Jordan 1 Shoes
The Air Jordan 1 was first produced for Michael Jordan in 1984. It was designed by Peter C. Moore. The red and black colorway of the Nike Air Ship, the prototype for the Jordan 1, was later outlawed by NBA Commissioner David Stern for having very little white on them. It is a common misconception that the Jordan 1 was banned however, it was indeed the Nike Air Ship. After the Nike Air Ship was banned, Michael Jordan and Nike introduced the Jordan 1 in color ways with more white such as the "Chicago" color way and the "Black Toe" color way. They used the Nike Air Ship's banning as a promotional tool in advertisements hinting that the shoes gave an unfair competitive advantage for the Jordan 1 and that whoever wore them had a certain edginess associated with outlaw activities.
The Air Jordan I was originally released on the market from 1985 to 1986. Then retro-ed in 1994, 2001–2004, and 2007–2017.
Air Jordan 3 Shoes
The Air Jordan III was designed by Tinker Hatfield who works for Nike as a designer for stores and offices. By that time Michael Jordan was ready to leave Nike, but the Jordan III changed his mind. It was the first Air Jordan to feature a visible air unit on the heel, the new Jumpman logo, an elephant print trim and tumble leather to give it a luxury look. The Air Jordan III was also famous for the humorous ads depicting Spike Lee as Mars Blackmon, the character he played in his film 'She's Gotta Have It'. This campaign was known as the "Mars and Mike" ad campaign, which was one of Nike's most successful advertisement campaigns. These were the first Jordan's to feature the "NIKE AIR" logo on the back, but later replaced by the Jumpman logo, with the words "AIR" underneath it, similar to the Air Jordan VI. These were said to be Michael Jordan's favorite shoes, he wore them during the 1988 Dunk Championship and many other events in his basketball career. The Air Jordan III's had poor sales when first reintroduced in 1994. On their second reintroduction in 2001, they sold well. The "Fire Red" Air Jordan III was released in March 2007, and late again in 2013.
Jordan 4 Shoes
In 1989, Nike released the Air Jordan IV to the public. Designed by Tinker Hatfield, it was the first Air Jordan released on the global market. It had four colorways: White/ Black-Cement Grey, Black/Cement Grey, White/Fire Red-Black, and Off White/Military Blue.
Nike featured director and actor Spike Lee in ads for AJ IV. Lee had featured the shoe in his movie Do The Right Thing. The Air Jordan Bordeaux "Spiz'ike IV" was made to commemorate Lee's friendship with Michael Jordan.
The Air Jordan IV was on Jordan's feet when he made "The Shot," a series winner in Game 5 of the 1989 NBA First Round between the Chicago Bulls and the Cleveland Cavaliers. In 2012 a Cavalier colorway dubbed the "Cavs" was released to honor "The Shot."
The Air Jordan IV was re-released in 1999 and retroed in 2000, 2004, 2006, 2008, 2010–2013 and 2015–2017. Recent retroed colorways are the Retro 4 "Legend Blue", "Oreo" in early 2015, and the Retro 4 OG "Cement" that released on February 13, 2016.
Jordan 5 Shoes
The Air Jordan V was released in February 1990, designed by Tinker Hatfield again. Some elements were carried over from the Air Jordan IV, but overall they were a completely new look. Some of its new features were a reflective tongue, translucent rubber soles and lace locks. The soles gave them a new look, but it yellowed over time when exposed to moisture and were the source of many complaints early on due to the slippery nature of the soles when collecting dust.
The Air Jordan V was originally released in 1990. It was retroed in 2000, 2006–2009, 2011 and 2013–2017.